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This is an overview of how three types of video can make or break your Internet Marketing efforts. This overview shows you all the moving parts of an Internet Marketing funnel and how video can fit into the mix. See the article that models the three types of video in the attraction marketing process at 6fiu.com
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Video marketing is a approach companies use to visually promote their product or service. Online videos, in particular, represent a viable economy for marketers. Case in point: 172 million people in the country watched online videos in December, 2010 — an standard of 14. 6 hours per viewer’s, according to comScore.
Focus on Content-driven Sites
A 2009 video study from Advertising.com researched various clickthrough rates for video ads on different websites. The websites with specific content, such as gaming, careers and cars, had the highest clickthrough rates — more so than the largest news websites. This means if you want to use online video ads as marketing tools on web sites, sometimes the smaller, content-focused web sites can cost you much less money and produce the best results.
Keep it Short and Sweet
According to iMedia Relationship, the length of your video varies depending on whether you are using online or maybe a traditional television marketing approach, but in general it is best to keep it short. The majority of videos are between two and five minutes, and a 30-second marketing and advertising message is too lengthy to be effective. The Advertising.com video study found that over 60 percent of respondents said the top factor that would make online videos more effective would be shorter ads than the ones on television. The moral of the story is when you use videos as a marketing tool, shorter is better.
Track and Measure
Plenty of technology out there lets you track ones own video traffic and analyze results, and measurement is one of the most important parts of online video marketing, according to Avangate, a leading eCommerce together with partner management company based in Amsterdam. Search for tools that show you how to understand the average play time with the video, how many prospects watched your videos, interaction rates and how more and more prospects you converted directly into sales. Examples of companies that offer these services are comScore Inc., Dynamic Logic and InsightExpress.
Use Online Ad Communities
Another effective video marketing tip is using online ad networks to help you market your product or service using online videos. The ad network attracts video content from several different types of web sites, depending on your completely unique goals and preferences, and then allows you to display your marketing emails on those videos. This is one of the best video marketing strategies reside can often save money over the cost of video marketing on single web sites. Using an ad network helps make video marketing easier considering that ad network does the vast majority of work for you, which saves you time, too.
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